Product Marketing Manager


WHAT YOU’LL BE DOING

— Meeting Company and Marketing Objectives through Field Marketing Excellence

— Working with the region’s Sales leadership team, create and deliver the Regional Marketing strategy that meets the region’s business goals through the delivery of World Class Field marketing.

— Support the regional GTM plan for all products, product launches, and regional campaigns in the region

— Set campaign goals and track against those goals for campaign plans

— Expand TAC Security visibility and awareness – Develop a region-appropriate awareness strategy including Introduce creative, cost-effective corporate advertising campaigns

— Maximize exposure/return at industry and other events

— Work with the CMO to meet or exceed the goals set for Marketing Waterfall for the region – in line with Regional Billings growth

— Meet or exceed the goals set for ROMI (either direct or passport model) for all marketing investments. Continuously review the marketing mix to ensure optimal execution (events vs online etc)

— Report monthly/bi Q and Q results for the region and any corrective actions required

— Drive Channel Best initiative through enhanced “Channel To” and “Channel Thru” programs

— Show visibility of Channel Thru investments and demonstrate return on investments. Report on how Channel Thru investments is supporting the region’s goals.

— Make strategic investment decisions on all marketing investments to/through the channel

— Ensure visibility of the Region’s marketing activities and outcomes driving an effective internal communication strategy.

— Ensure you are aware of and follow compliance requirements, contract rules, and all other internal marketing policies.

— Ensure all vendors have an appropriate SoW and/or contract in place and appropriate use of Scrap and other internal approval processes


SKILLS YOU HAVE

— Excellent Knowledge of the Technology market or related industry and its dynamics

— Experience in complex, strategic channel management.

— A minimum of 5 years experience working in a Marketing Manager position


ABOUT TAC SECURITY

TAC Security, headquartered in San Francisco, is a global leader in Vulnerability Management that protects Fortune 500 companies, leading enterprises, and governments around the world. The company manages 5+ Million vulnerabilities through its Artificial Intelligence (AI) based Vulnerability Management Platform ESOF (Enterprise Security in One Framework).



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