WHAT YOU’LL BE DOING
— Meeting Company and Marketing Objectives through Field Marketing Excellence
— Working with the region’s Sales leadership team, create and deliver the Regional Marketing strategy that meets the region’s business goals through the delivery of World Class Field marketing.
— Support the regional GTM plan for all products, product launches, and regional campaigns in the region
— Set campaign goals and track against those goals for campaign plans
— Expand TAC Security visibility and awareness – Develop a region-appropriate awareness strategy including Introduce creative, cost-effective corporate advertising campaigns
— Maximize exposure/return at industry and other events
— Work with the CMO to meet or exceed the goals set for Marketing Waterfall for the region – in line with Regional Billings growth
— Meet or exceed the goals set for ROMI (either direct or passport model) for all marketing investments. Continuously review the marketing mix to ensure optimal execution (events vs online etc)
— Report monthly/bi Q and Q results for the region and any corrective actions required
— Drive Channel Best initiative through enhanced “Channel To” and “Channel Thru” programs
— Show visibility of Channel Thru investments and demonstrate return on investments. Report on how Channel Thru investments is supporting the region’s goals.
— Make strategic investment decisions on all marketing investments to/through the channel
— Ensure visibility of the Region’s marketing activities and outcomes driving an effective internal communication strategy.
— Ensure you are aware of and follow compliance requirements, contract rules, and all other internal marketing policies.
— Ensure all vendors have an appropriate SoW and/or contract in place and appropriate use of Scrap and other internal approval processes
SKILLS YOU HAVE
— Excellent Knowledge of the Technology market or related industry and its dynamics
— Experience in complex, strategic channel management.
— A minimum of 5 years experience working in a Marketing Manager position
ABOUT TAC SECURITY
TAC Security, headquartered in San Francisco, is a global leader in Vulnerability Management that protects Fortune 500 companies, leading enterprises, and governments around the world. The company manages 5+ Million vulnerabilities through its Artificial Intelligence (AI) based Vulnerability Management Platform ESOF (Enterprise Security in One Framework).