Digital Marketing Specialist

Cyber Security Business |Experience: 2 to 4 Years | Chandigarh

Key Skills:

Digital marketing, market research, content writing, SEO, SMO, SEM, online marketing, blog writing, social media marketing, blog creation. keyword research, Google analytics, Google webmaster, Google keyword planner, Google AdWords, verbal & written skills.

Key Responsibilities:

  • To Prepare detailed strategy reports (Digital Marketing & SEO/SMO).
  • Responsible for maintaining and writing contents for organization website and other social networking account.
  • Planning publicity strategies and campaigns with effective content writing.
  • To handle Search Engine promotions and paid marketing.
  • Keyword research and mapping to existing and suggest new page.
  • To review and analyse client sites for areas that can be improved and optimized.
  • To develop link building strategies.
  • To create and execute E-mail marketing campaigns.
  • To actively manage the website performance through Google analytics.
  • To Manage GWMT and Google Analytics.
  • To write wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.
  • Designing, writing and/or producing presentations, press releases, articles, ‘in-house journals, reports, publicity brochures, information for web sites and promotional videos.
  • Should be active for partnerships, sponsorships and advertising.
  • To develop and execute advertising campaigns designed to increase site visibility and traffic, including advertising, promotional and event-related, among visitors, customers and business partners.
  • To Perform organic search results for desktop and mobile sites on all major search engines.
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web.
  • Expert in all areas of SEO including strong technical skills (HTML, site architecture and content management systems).
  • Vast understanding of search engine ranking factors, algorithms, site architectures and strategies.
  • To develop quarterly plans and present business reviews of the impact of SEO strategies & initiatives.
  • Should be proactive on new SEO techniques and algorithm changes and updates from Google, Yahoo etc and effect those changes immediately for our portal.

Preferred Qualification:

Btech, BCA, Bsc IT/CS, MCA, MBA-IT

  • Certification course of Digital marketing,/SEO/SMO.
  • Excellent Interpersonal and verbal communication Skills.

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